The Station Road usually remains calm, quiet and somewhat deserted, for most of the day; filled with the sound of scattering feet and hushed (and sometimes, rather loud) voices during the morning peak hours. That day, as I was walking down the very same road, I felt as though I'd taken a wrong turn. I looked around, that is, past the crowds (teeming crowds, actually), and yes, I was still at the Station road; the annual 'jatra' or fair is happening, and as it has been for so many years, it is always set up at the Station road.
This is nothing new for Indians- who have been attending fairs or Jatras or Melas since they were children. So what I would be writing in this article won’t be as difficult for anyone to understand and relate. When we speak of business, we usually end up thinking about corporate enterprises. Yet there are many innumerable people who set up their own business, although not big but enough for them to sustain. These people move around all over the place to carry on their business.
Every year on the auspicious occasion of Mahashivrati- there is an annual fair, better known as Jatra held in Ambarnath. I have attending this jatra since childhood and have distinct memories of this Mela. But the most intriguing fact that always arouses my interest is that- Where do these people come from? How do they manage to come every year? And moreover how is the business for them during the Jatra?
So when you enter the main place- you are almost bombarded by their shouting voices. The men, their wives, and their children shout at the top of their voices.
“Teen baar khelo, Das rupaye me”! “Bangadi, chudi, necklace- tees rupaye se shuru!!!”
“Magic Show - bees rupaye me”!!!
And you are almost deafened by the entire cacophony of their voices. But what is surprising is that even in the middle of a strong competition, they manage to survive. And amazingly the cost is affordable for the common man!!! They manage to thrive on the meager income well. They also are aware of the different strategies that modern business world adopts, only that they don’t know their English terms. Also, one finds lots of Spider-man stuff, Ben-10 and Transform-Robots. Globalization has reached well beyond the proverbial shores.
It shows that whether a business man is big or small, he is capable of achieving his success in his life!!
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